Managers need a wide range of skills to effectively help lead a practice. With these skills, practice managers can play a major role in the success of a practice—ensuring not only financial growth, but also a higher level of employee satisfaction. The fully updated second edition of this must-have practice management bible offers practical advice you can apply immediately, increasing your confidence as a manager and making you feel more in control. Topics covered include personnel management, employment laws, accounting and bookkeeping, medical records, marketing your practice, and much more.

New to the second edition:

Strategic planning and brand creation

Internet-based marketing and social media

Budgeting and setting up internal controls in the bookkeeping process

A quick-start guide to managing overstocked inventory

Companion CD-ROM containing all pertinent forms in the book

Completely updated legal review

This comprehensive guide (584 pages, CD-ROM of forms) is an excellent resource for managers who are new to veterinary management field, and those who might need a reference or refresher. Each chapter has been reviewed by a subject-matter expert and includes sample forms, letters, logs, and more. The chapter on employment law was reviewed by an attorney in 2011 and updated with the most recent federal regulations.


Practice Made Perfect, the second edition of the acclaimed follow-up to the Basic Guide to Veterinary Hospital Management by Dr. John B. McCarthy, addresses virtually every situation a manager might encounter. Dr. Heinke is an authority on management in the veterinary arena, a small- and large-animal practitioner with more than a decade of experience in practice management and consulting with practices of all sizes.

Practice managers, practice owners, associates, veterinary students, and technician, kennel, and receptionist managers, will find Practice Made Perfect an invaluable guide for learning what it takes to run a successful veterinary practice.

Chapters include:

  • What you need to know about management
  • What does it take to be a manager?
  • Strategic planning
  • Personnel management
  • The employment cycle
  • Employment laws
  • Reception and front-desk procedures
  • Medical records
  • Inventory control and management
  • Hospital revenue and financial control
  • Accounting and bookkeeping
  • The human-companion animal bond
  • Marketing your veterinary practice
Sample forms, detailed checklists, and guidelines for staff responsibility round out this invaluable resource.

2012, AAHA Press, softcover perfect bound, 584 pages (ISBN 978-1-58326-172-97) $99.50, plus shipping and handling. To order an autographed copy, call 440-926-3800 or contact us by email at


Price: $99.50

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Our clients have said...

Have the staff at VPMP do a teleconference or come to your practice. We've invested in both and they were both very helpful in bringing more meaning to the DiSC profiling.


Recommended Reading

The only comprehensive management book written exclusively for veterinary practices, Practice Made Perfect is an excellent resource for managers who are new to the veterinary field. It's also an ideal reference tool for more experienced managers and practice owners.